Cookie Consent Banners: What the Evidence Shows
Only 11.8% of banners on top UK sites met minimal legal requirements in one study. How banner design steers choices, what the law requires and how to protect your privacy.
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The Same Offer Went From 11% Acceptance to 42%. Only the Buttons Changed.
Randomised experiments show manipulative interface design nearly quadrupling acceptance of an unchanged offer, while raising its price fourfold changed nothing. What works, what is overstated, and why enforcement rather than vigilance is what altered the interfaces.
